What is the opposite of a news release? A feature story. A news release contains the basic facts and information about upcoming events. Whereas a feature story is gives more background information and gains human interest in a creative way. Both use facts but the method is different. These are usually found in specialty sections of the newspaper.
Feature stories can do the following:
- give more information to the customer
- provide background information on the firm
- give a behind-the-scenes perspective
- give human dimension to events
- generate publicity for product and/or services
When writing a feature story, writers should keep in mind that their piece should demonstrate a reason why a reader should use this information. Why is it valuable? This is called service journalism. Consumers often ask the question, “What’s in it for me?”
The template of a feature is very similar to a news release. It should include the firm’s letterhead and standard information. A feature also has a headline, lead, body, summary, photos and graphics. The body should have statistics and/or research findings and use descriptive word to put imagery into the reader’s mind. The summary is vital. It is very concise and clear. To have a better overall look, photos and graphics should be used.